{"id":111,"date":"2025-03-31T14:53:07","date_gmt":"2025-03-31T12:53:07","guid":{"rendered":"https:\/\/projects.madineurope.eu\/craftour\/?page_id=111"},"modified":"2025-07-17T11:58:45","modified_gmt":"2025-07-17T09:58:45","slug":"the-five-pillars","status":"publish","type":"page","link":"https:\/\/projects.madineurope.eu\/craftour\/the-five-pillars\/","title":{"rendered":"The Five Pillars"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tCRAFTOUR's Five Pillars\t\t\t\t\t<\/h1>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tWhat unites us is our shared commitment to revitalizing the crafts sector. CRAFTOUR is at the forefront of this mission, structured around five key pillars aimed at fostering a sustainable and dynamic future for European crafts.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Take a look at them<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Understanding & Valorisation <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Understanding crafts and recognizing their intrinsic value in heritage preservation, sustainability, social cohesion, and economic development is essential. This process begins with establishing a shared definition of crafts, enabling us to collect meaningful data, assess their cultural and economic impact, and identify the challenges they face in today\u2019s market.A deeper knowledge of traditional techniques, materials, and craftsmanship gestures is key to designing effective strategies for safeguarding crafts. Elevating the visibility and appreciation of crafts is a crucial step in fostering societal engagement and securing long-term commitment to their preservation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Authenticity & safeguard<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The lack of a unified European definition of crafts and a standardized analysis methodology hampers efforts to combat counterfeits, undermining artisanal craftsmanship, territorial diversity, and consumer perception. This threatens both the cultural and economic value of authentic crafts. CRAFTOUR addresses and works on innovative ways to safeguard authenticity and enhance recognition of crafts, complementing the recent Geographic Indicator framework to preserve heritage and strengthen consumer awareness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Transmission, Training, Self-improvement and Certification<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Limited knowledge and recognition of crafts often coincide with a lack of awareness about educational opportunities, both formal and non-formal. Challenges such as high costs, practitioners\u2019 reluctance to pass on their skills, insufficient educational offerings, lack of certifications, technical barriers, and resistance to evolving traditional methods hinder the transmission of craftsmanship. CRAFTOUR seeks to address these issues by developing solutions and recommendations to ensure the preservation and transfer of skills and knowledge to future generations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Economics and innovative business models<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Small craft businesses often struggle with limited resources and expertise to adopt innovative, sustainable business models. Adapting traditional practices to modern, globalized markets is challenging, as competition and mass production threaten their survival. CRAFTOUR explores solutions to empower craft businesses, ensuring their sustainability and making these professions more attractive career opportunities.

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Documentation and Archiving<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The lack of resources and expertise for comprehensive documentation, along with the complexity and diversity of crafts, leads to the loss of techniques before they can be recorded. The absence of a European craft register and inconsistent documentation efforts further contribute to this issue. CRAFTOUR explores methodologies and digital tools to develop a standardized archiving and documentation model.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

CRAFTOUR’s Five Pillars What unites us is our shared commitment to revitalizing the crafts sector. CRAFTOUR is at the forefront of this mission, structured around five key pillars aimed at fostering a sustainable and dynamic future for European crafts. Take a look at them Understanding & Valorisation Understanding crafts and recognizing their intrinsic value in […]<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-111","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/projects.madineurope.eu\/craftour\/wp-json\/wp\/v2\/pages\/111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/projects.madineurope.eu\/craftour\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/projects.madineurope.eu\/craftour\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/projects.madineurope.eu\/craftour\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/projects.madineurope.eu\/craftour\/wp-json\/wp\/v2\/comments?post=111"}],"version-history":[{"count":31,"href":"https:\/\/projects.madineurope.eu\/craftour\/wp-json\/wp\/v2\/pages\/111\/revisions"}],"predecessor-version":[{"id":1555,"href":"https:\/\/projects.madineurope.eu\/craftour\/wp-json\/wp\/v2\/pages\/111\/revisions\/1555"}],"wp:attachment":[{"href":"https:\/\/projects.madineurope.eu\/craftour\/wp-json\/wp\/v2\/media?parent=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}