Juanjo Ortega
First Name
Juanjo
Last Name
Ortega
Terms & Conditions
Yes
Country
Spain
Biographical Info

Project and innovation manager at CETEM, Technology Centre of Furniture and Wood of the Region of Murcia.

Company
CETEM, Technology Centre of Furniture and Wood of the Region of Murcia
5 months ago no Comment

Craft heritage often suffers from a practical problem: if people do not see it, they do not understand its value. Workshops are hidden, processes are unfamiliar, and local histories remain fragmented. In the CRAEFT project, CETEM responded to that challenge by developing a virtual museum designed to make Yecla’s furniture and woodcarving heritage more visible, […]

5 months ago no Comment

Craftsmanship and digital design are often presented as opposites. One is associated with the hand, the other with the screen. One with tacit knowledge, the other with precision and automation. But at CETEM, the CRAEFT Design experiment showed that these worlds do not have to compete. In fact, when used thoughtfully, they can strengthen each […]

6 months ago no Comment

Traditional crafts are often learned through observation, repetition, and guided practice. But what happens when that learning is expanded with digital tools? At CETEM, within the CRAEFT project, this question shaped a pilot experience focused on woodcarving, combining face-to-face training, online learning, and a hybrid model to explore how traditional knowledge can be taught, reinforced, […]

9 months ago no Comment

The recent approval of the EU regulation on Geographical Indications (GIs) for craft and industrial products opens a transformative chapter for traditional manufacturing sectors across Europe. For the first time, non-agricultural products such as ceramics, glass, textiles, leather goods, and notably, furniture, can be protected and promoted through a framework that acknowledges their deep-rooted connections […]

9 months ago no Comment

In a time when digital skills often overshadow manual ones, More Than Wood. A Living Craft offers a powerful reminder that craftsmanship remains one of the most enduring and human ways of learning. This exhibition, hosted by the Escuela de Arte León Ortega in Huelva (Spain), celebrates not only the beauty of wood as a […]

1 year ago 1 Comment

Topics for discussion: How can communities better preserve and promote their artisanal heritage in the face of globalisation and digitalisation?  Can tourism be an effective way to promote local crafts and support craft professionals, or does it risk commercialising and turning traditions into commodities? Do you know of other towns or regions where crafts like […]